Did you know that only a little over half of all small-medium businesses have a website in 2018? We think that number should be MUCH higher. Either way, you definitely don't want to be in the half that isn't online.
If you currently don't have a website, this article is still for you (just pretend it's titled "Why you absolutely need a website). Investing in a high-quality website for your brand is a smart decision for any business these days.
Here are five reasons why:
1) First impressions matter
Have you ever heard of the saying "your first impression is your last impression"? There's a lot of truth in that statement, especially in the business world. Once you get your digital marketing strategy working, your website will be the first impression for many of your prospective customers/clients.
If your website looks sloppy or outdated, visitors will most likely assume that your products/services are of low quality. On the other hand, if your site is clean, visually appealing, and user-friendly, then your visitors will be much more willing to do business with you.
2) Your website is your brand's home
You want your website to be a place where people feel welcome, and the best way to do so is by offering them some hospitality! Organizing your site in a clear, easy to navigate layout is vital to keeping visitors on your page and inform them about your offerings.
You wouldn't want to invite guests into a messy house, so treat your website with the same amount of care!
3) Low-quality websites don't convert (at least not well)
The primary goal of your site is most likely to get customers to complete some type of action (conversion). A conversion can be filling out an email form, signing up for a free consultation, or even making a purchase online.
You want to make sure that your visitors have a streamlined experience that makes converting as easy as possible. High-quality web design will make sure that your site is optimized for conversion and delivering results!
4) SEO is extremely valuable
SEO (Search Engine Optimization) is helping users find your website while using a search engine (like Google) to look for solutions to their problems. A top-notch website will increase your search engine rankings and help drive FREE traffic to your page. Yes, you read that correctly, FREE traffic! Investing money in a new site today will continuously deliver value for your brand in the future.
5) You need a place to stand out and tell your story!
We always emphasize the importance telling the story of your "why" when branding yourself, and your site is the perfect place to let this story unfold. You can feature pictures of you and your family (or dog), explain what motivated you to begin working in your industry, and let your personality shine through to your visitors.
People are skeptical of brand messages these days, and they will feel much more comfortable working with you if they're able to see you as a human, rather than just a business. You also want your website's design and layout to be unique. If it looks too template-y or outdated, you will have a hard time sticking out from the crowd!
Cultivating a perfect website for your business is a process that involves building/discovering your brand's personality, defining your business goals, and constant optimization. If you are thinking about investing in a website (or a new one), we are more than happy to help.
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