Almost any editorial piece you pick up or advertisement you see runs on a schedule whether you realize it or not. Sometimes they are scheduled months in advance! As a business, you should look at your social media content the same way. Of course, we don’t mean have content on all platforms scheduled out six months ahead of time (but kudos to you if you did).
It may seem scary at first, but believe us, taking a few hours or a day to sit down, create content, and schedule them out saves so much time and stress in the long run. We have created a list (& infographic to save for future reference) to help you get started!
1) Set Goals
First you need to set goals for what you want your posts to accomplish. Some common goals are to educate on services, promote upcoming products, or what new events are going on in the company.
2) Decide Which Platforms to Use
Knowing where you want to post your content is a very key part to scheduling. Each platform has a very distinct audience. For example, Instagram has more of the younger generations, whereas Facebook has an older audience.
3) Create Your Content
Once you’ve decided on your goals for your posts & what platforms to use, the next step is do create the content. When you create your content, keep in mind to use some hashtags that would be relevant to your post or tag other accounts. This helps you branch out more and reach a bigger audience than the ones who already follow you.
4) Schedule out
There are a few platforms out there that help schedule out content. Some automatically post for you. For Instagram, we use Planoly. It allows us to see how our feed will look, which helps us stay true to our brand. Tailwind is great for scheduling out on Pinterest and Instagram. Sprout Social, Buffer, and HootSuite are all good tools to schedule out on multiple social media profiles. They also analyze the engagement on all your posts. You’ll have to research a bit to know which would be the best fit for your business.
This does not seem like the “sexiest” part of the list, but it is very important. Seeing what posts are doing great compared to others is a powerful insight. This will help show you what your audience wants to see. Then you can adjust your content to their interests, which will increase your post engagement. Also when you schedule out your posts, play around with the times. There’s multiple “studies” out there that say when the key times to post are, but they are not true for every industry. You’ll have to figure it out for yourself, but it will be worth it in the end!
Hopefully these steps helped pave the way to scheduling your content! Have you found other tools that have helped you schedule your content? Let us know in the comments!
Want to start implementing these tools?
Dig into our Freebie Downloads!