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September 16, 2018

An essential part of any marketing plan is deciding WHO you're going to sell your products/services to, otherwise known as your target audience. Developing your ideal target audience can be tough, however, since there are so many factors that come into play! One of the...

August 19, 2018

Creating a podcast for your brand is an excellent way for you to reach a broad audience in a unique way. This guide will explain the benefits of podcasting and some quick steps to get you started!

What is a Podcast?

For those of you who aren't familiar, a podcast is an a...

July 1, 2018

In a perfect world, customers would come to your website and complete a purchase on their first visit. Wouldn't that be awesome? Well, unfortunately, that's not usually how the consumer buying process works.

Customers tend to shop around different websites and consider...

June 25, 2018

Although we hate jumping to conclusions, we're going to make a quick assumption about you:  you believe you have an excellent product or service to offer your customers. In fact, you probably think your company's offerings are the best around.

We certainly do appreciat...

June 19, 2018

Funnels are a useful tool when it comes to cooking tasty foods in the kitchen, working on your car, and (most importantly) the marketing world! A marketing funnel is an essential tool for helping marketers (or business owners) understand where their customers are on th...

June 11, 2018

You've realized that your business could use some TLM (Tender-Loving-Marketing), and you just don't have the time or expertise needed to get the job done. You thought about hiring an in-house marketing employee, but elect to go with a marketing agency to fulfill your b...

June 5, 2018

Once upon a time, the majority of brands focused their marketing exclusively towards promoting the benefits and features of their products/services. Those days are now far behind us, with the emergence and growing popularity of “lifestyle brands”.

What separates a lifes...

May 15, 2018

Your brand's online presence has come along way since you first started. You now have a website, blog, social media pages, and even a killer content strategy to attract and engage with new potential customers.

It looks like you've got everything figured out, but what i...

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