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October 1, 2018

Once upon a time, the business world was much different than it is today. If you wanted to go out to eat, you had to rely on your friends' recommendation for the best Indian restaurant in town.

If you needed to get your car fixed, you took your Uncle's advice on a trus...

August 6, 2018

We recently published a guide that outlines the most important social media metrics for you to understand as a small business owner (if you haven't checked it out yet, you can do so here). Now that you are familiar with social media metrics, the next step is to set som...

June 5, 2018

Once upon a time, the majority of brands focused their marketing exclusively towards promoting the benefits and features of their products/services. Those days are now far behind us, with the emergence and growing popularity of “lifestyle brands”.

What separates a lifes...

April 15, 2018

Determining ROI can be a difficult job for any area of business, but marketing campaigns take that challenge to the next level! How do you know if you're spending your marketing dollars in the right places and if you're getting your money's worth? Let's take a look at...

March 11, 2018

Facebook has been the number one social media platform over the last decade, reporting over 2.2 billion users at the end of 2017. Facebook has also been a useful tool for businesses, allowing them a chance to build a fanbase and reach their target audience. A company c...

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